PHREEEDOM Forges Forward and Expands with Love & Liberation

Wrapping up Black History Month I have to share a PHEW PHUN PHACTS about PHREEEDOM! Everything about the name of my consultancy has been intentional. Each time I say PHREEEDOM, I’m manifesting it for myself and for my people. I want it for all of us because no one is free until everyone is.

• PHIRST: The colors in my logo reflect the Black liberation (Pan-African) flag colors because I entered public health to reduce and eliminate Black health disparities. I LOVE US. All of us across the diaspora! And I believe health has been a justice issue for Black people in this country since its founding, and anti-Blackness is a global health concern.

• The raised PHIST: A long-standing symbol of defiance, I use it as a student and admirer of the 1960s Black Power and Black Panther movements to represent resistance and Black struggle for civil rights. All Power to the people. 

• Why “PH” and three E’s: “PH” honors my commitment to Public Health. The three Es are a learning tool to challenge our normalized minds on “one right way.” Spelled differently, sounds the same. And three has been a recurring important number throughout my life since I was a child. Es are just 3’s backwards.

  
  

  What the three Es teach:

  • E (1): Equity (Black) is centering Black people and the Black experience/stories.

  • E (2): Exploration (Red) slow down and STOP (sign) to get critically curious about ignored stories and history’s connection to current conditions. When we ask why, we can find the lie. Exploration is education. Knowledge is power. Read banned books!

  • E (3): Engagement (Green) the “green light” to build deeper relationships with ourselves and with each other, challenging harmful individualism and siloed systems. Community gets us unstuck.

    
    

Unapologetically, I lead with racial equity specifically because (anti-Black) racism is at the root. We have to get more comfortable acknowledging it and saying it. Discomfort leads to discovery. Without racial justice, we will never achieve equity/justice as an outcome.

I want to share this directly. My pro-Blackness can make people uncomfortable. I have grace for it, but I won’t make space for it. That’s not my burden to bear. As I approach year five of PHREEEDOM… and after a devastating year of funding cuts, I’m coming back fresh!

This month (February 2026), I reintroduced PHREEEDOM, not as a “brand,” but as what it has always been: a consulting framework and a liberation practice. Professional rigor and personal truth. Systems strategy and embodied transformation.

As part of this refreshing, I launched my new website: The Love & Liberation Lab, where all of my offerings now live online in one place, including PHREEEDOM, my consulting arm.

What PHREEEDOM means (and why it has more than one definition)

PHREEEDOM has always had dual meaning, because my work does too.

For institutions & public health partners, PHREEEDOM stands for:

Public Health Racial Equity thru Exploration & Engagement to Dismantle Oppression for Movement (professional)

This is my approach to guiding organizations through honest dialogue, strategic planning, and transformative change rooted in racial and health equity. Beyond performative statements or “check-the-box” toolkits, this is the real work required to shift and share power for those willing to be brave together.

For community, individuals & collective liberation, PHREEEDOM also stands for:

Pro-Black Humanitarian Resisting thru Expression & Education to Expand & Decolonize Our Minds (personal)

Liberation is not only external, but also internal. It’s both relational and cultural. It’s what we practice when nobody is watching, and what we protect when systems try to shrink our imagination into boxes. It’s not just about what we do, it’s who we are and who we’re becoming.

Two meanings. One mission. To get PHREEE individually and collectively.

PHREEEDOM 2.0: an additional acronym for this new season

As I step into this next chapter, grounded in love and truth, with years of being prepared for what’s required now, I’m adding one more layer (yes, it’s only right, I have 3 meanings.)

PHREEEDOM also means: Practicing Heart-led Relationships thru Exploration, Embodiment & Engagement for Decolonizing, Organizing & Movement (political)

I’m not interested in equity as performance. I’m committed to equity as process and practice. Equity as justice.

• Practicing, not to be confused with posting (or posing).

• Heart-led relationships because without LOVE, there’s no (R)EVOLUTION (a.k.a. transformation) and “without community, there’s no liberation” -Audre Lorde

• Exploration + embodiment + engagement which are integral to grounded analysis, deepened awareness and intentional collective care and action

• Decolonizing + organizing + movement because freedom requires that we get rooted to resist, reimagine, and rebuild toward a world we all deserve

  
  

This is me. All of me. Professionally. Personally. Politically. Finally, PHREEE.

Find PHREEEDOM

A Year of Rejection → A Season of Regeneration

Refinement Rooted me Deeper for Rebuilding

What looked like continuous rejection actually laid the ground for better selection. It presented the opportunity for refinement that rooted me deeper in the resistance required for revolution.

This past year, marked by lost contracts, evaporated funding, unanswered proposals, and professional upheaval, felt like being pushed to the margins of systems I had spent years resisting and challenging. It was destabilizing and painful. It was also humbling. And it was necessary because revolutionary work has always carried risk and I needed that reminder.

What I now understand is that this season was not a path deviation from my purpose but preparation for a stronger return to it. When the familiar structures fell away, I was left with what could not be taken from me: my heart, my truth, and my calling. My life’s work is heart work and deeply a part of not just what I do, but who I am.

A year of rejection became a year of regeneration

I was forced to slow down and take inventory of all the gifts and skills I poured into my career and sparse them out of Public Health as the only area that could benefit from my contributions. I was compelled to organize my content, ideas, frameworks, and language I’d already been carrying and sharing but hadn’t yet fully claimed as my own intellectual and spiritual property. I never needed validation for my liberation. Building a home for my work on my own terms felt like a natural next step even though I had to go through darkness to get to the light.

I had to tune out distracting noise and tap into my deep knowing. That is how The Love & Liberation Lab went from brewing inside of me... to breathing outside of me.

Not necessarily as a pivot but as a place of purpose. A container where my writing, consulting offerings, learning tools, and liberation practices could live together in alignment, the way they’ve always lived in me. Where PHREEEDOM could be refreshed without being reframed. Where my authenticity, truth, and approach to transformation could be centered without apology. It’s a place where I get to be PHREEE, and share my gifts, my way.

This season stripped away what was unsustainable and clarified for me what was essential.

It reminded me that regeneration is not passive but an active, intentional process of choosing myself and my calling, and taking decisive action to rebuild with integrity, even when the cost is high.

Revolutionaries are not spared from hardship, instead we are shaped by it. Continuously (un)learning and (out)growing, molding into what is meant for the moment and the movement.

I did not lose my way last year, I found it again, more clearly than ever. And I’m grateful.

I’m moving in my power and truth to honor the self-love necessary for my liberation and as always, I’m inviting others to do the same. Our truth sets us free. Freedom is love.